With the advancement of technology, the conventional marketing strategy has also changed earlier billboards or advertisement through newspapers or magazines were common marketing techniques. Now as we are living in the age of internet all the conventional methods of marketing have also evolved or transformed. Now, most of the marketing of the products or services are done through the internet which is commonly called as internet marketing or digital marketing.
What is digital marketing?
In simple terms, digital marketing can be explained as the marketing of products or services through digital means that mainly includes internet and any other digital medium like social media, mobile applications, display advertising, etc.
There are many types of digital marketing techniques which you can use to market your product or services a few of them are as follows:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing (SMM)
- Email marketing
- Content marketing, etc
While there are many other techniques used in digital marketing but among them, search engine optimization (SEO) is the most commonly used technique.
What is SEO?
Search engine optimization or SEO can simply be defined as the process of optimizing your website or webpage in order to make your site more attractive in search engine results to get an increase in organic and un-paid traffic.
SEO helps you in attracting targeted traffic which includes buyers who are looking for your product and services.
One of the newest techniques of SEO is Schema Markup which is least utilized but is one of the most powerful forms of SEO available today. Using this technique, you can optimize your SEO in such a way which will cause an increase in targeted search traffic and in turn will provide an increase in lead generation.
- What is Schema Markup?
It can be defined as a code that you put on your website to help search engines return more informative results for users or in other words, it can be called as a code that more clearly provides information to search engines in order to understand your content.
Now that you have understood the basics about the SEO and suppose you start getting a good amount of traffic on your website or webpage. What will be your next step? How will you direct your traffic towards the action that you want them to do? The answer to this question is conversion rate optimization or Conversion Funnels.
What are Conversion Funnels?
It can simply be described as the journey a consumer takes through an internet advertising or an e-commerce website and finally converting to a sale. E.g. think of steps that a consumer goes through on an e-commerce website. First, they land on the page, then they visit the category page, then they find the product they are looking for, then they put the items they want to buy in the cart and the final step to make an actual purchase.
This entire process of guiding the visitors from the very first step to the last step is done through Conversion Funnels.
By using Best Practices in digital marketing you can definitely grow the traffic on your website and in turn increasing your sales and overall profit.